When it comes to posting on Facebook, you want to make sure you use post that draw the attention of your readers, follower, customers, and friends. The best postings I find are as follows.
Make your post sentimental so people will like and share it with others. Whatever your brand might be, you want to add sentimental material to your post every now and then.
Use humor in your post. Everyone likes to laugh and when you add good humor that makes people laugh and feel good, they are much more likely to like and share that post.
Outrage is a powerful tool to use when posting also. Post content that gets your followers hot enough to comment and like your post. I good example would be of a competitor using child of slave labor to manufacture their product. Post pictures if they are available also.