When it comes to review sites such as Yelp, I would like to go over some of the functions these sites give your business. Of corse you can see one of the main functions right in the headline of the blog post. The function I find as the most important to your business is the review function. It is very important that you are aware that most people visit these sites to get reviews to sway wether or not they are going to do business with you. l encourage you to monitor your reviews and attempt to correct any negative reviews you may receive.
The second function I would like to address is the free advertising your business gets with these sites. With the amount it cost to advertise these days, it is a no brainer to get your business listed on every review site that you can. Remember your customers are advertising for your business with the reviews they write.
The third function we will address is your businesses ability to monitor the amount of traffic your business is getting on these sites. You can see what your customers like about your business and what you can improve on to make your customers coming back for more of whatever it is you provide your customers.