MNGT 138 week 2 blog post

I am going to go over two differences of writing for the web as compared to writing for print.Lets start with length. The first thing you need to do is forget what your English teacher said about a three-sentence minimum for paragraphs. Web audiences prefer short, pithy blocks of text and tend to stay longer on web pages that feature concise, one or two sentence paragraphs. The second thing is tone, regardless of whether you’re writing for web or print, the tone of your writing needs to be matched to your audience and the purpose of the piece. For example, an online white paper will likely require a much different tone than an internal company newsletter. But in general, print writing tends to be more rigid than web writing since online readers prefer informal writing styles laced with elements of the writer’s personality.


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