MNGT 136 Week 7, Dealing with a difficult client, what would you do?

Well this week I had the difficult task of explaining to my customer that the usability test that we have finished up on his website had some major issues. The first words out of his mouth were ‘let’s just roll with what we got, I do not want to spend any more money’. Of course, this is going to present a big problem for his website business going forward. After explaining the problems that we found in our usability test, we gave him a few options of things that can be removed from his website and keep it productive. Of course, we explained that the best option would to go with all we recommended from our test. This would give his clients the best user friendly website experience and also increase his revenue.

After much discussion, we came up with a plan to not only appease our client but also one that might just benefit our company also. We decided to roll out the website with what the client was willing to pay for. We explained that if he was not happy with the results in a given time frame, we would role out the website as we had originally proposed. If the latter is to happen, we will compare the website traffic and sales with the original, and if we have the increased numbers that we are fully confident the site will experience, then the customer will pay the full amount as proposed. If the website does not perform as we expect it to, then no added cost we be paid by the customer. The customer was in full agreement with this proposal.   

MNGT 136 Blog post #6, Three Tips on How To Get Clients.

Be ever present on your social networks, join in the conversation, and provide value and help

Lurkers don’t get clients, don’t build reputations, don’t get remembered, and don’t get referred new business. Social media is a long-term marketing strategy with a long lead generation cycle. Typically, people will follow you on Twitter, or be friends with you on Facebook for months or even years before they finally decide to hire you or buy from you. That’s why you need to be ever-present on the social networks you can commit to. Be there with great, valuable, helpful content, answer questions, assist others, join in conversations, be engaged. Sporadic, infrequent posting dilutes the trust your network has in you.

There are a lot of people trying to reach the same consumers you are. Offer them something free to pull them to you

First let’s be clear, there are free offers and there are opt-in offers. Neither offer requires you to spend money, but one requires you to give your email in exchange for the item, so it really isn’t free. I believe you need to have BOTH types of offers available on your website. Provide instant access, no opt-in required resources to build trust and credibility to strangers, and provide opt-in offers for those who feel like they know you and are ready to give you their email address. But no matter what, make sure you’re giving something away of value, something people really want, something that’s so good you thought that maybe you should charge for it, otherwise your offer is just taking up space.

Prospects want to see you have the solution to their problem and that you offer multiple choices for them to engage

When new prospects are visiting your website, they want to see that you understand what they are struggling with or need help with, and that you have the solution to their problem that they have been looking for. Visitors want to be reassured that they are in the right place by reviewing your offers and seeing that you have multiple options for them to engage with you at different price points. If you can provide testimonials with or near your offers, you will help communicate the results and benefits they can receive when working with you.

MNGT 138 Week 6 blog post

Hello my fellow Waterfowlers, Well I hope you all had a very successful and rewarding hunting season this year. It is hard to imagine that it has already come to an end, oh how the time fly’s when you are living your passion. We here at Muir-Croft Industries want to thank everyone of you of making this last year a very successful year of our business and allowing us to meet all of your needs. I hope that the coming year will be just as good as lasts.

With that said, I want to give all of you an opportunity to save up to 30% on all remaining waterfowl gear we have in stock. This is a great opportunity to get a jump on the upcoming season as well as allow you to save a few bucks. The featured item this week are our motion decoys. You can read all about them from our friends at Ducks Unlimited. Below you will find the link to the article I recommend everyone to read up on. It will improve your hunting opportunities in the field.

When the wind is calm, statue-like decoys on slick water are dead giveaways to circling ducks that there is mischief below. But decoys that move and ripple the water’s surface help put the birds’ suspicions to rest. That’s because live ducks on the water are in perpetual motion—swimming, tipping, stretching, and splashing. http://www.ducks.org/hunting/waterfowl-hunting-tips/waterfowlers-notebook-movers-and-shakers?poe=decoysHome

Mngt 136 Week 5 Brand Enhancement

This week I will go over a few way that OfferUp is enhancing it’s brand to gain buyers and sellers. The one thing that stands out is the use of a smart phone app. With the amount of smart phones in use today, it is ever so important to tap in to that market. OfferUp provides a free app on all smart phone platforms. This allows anyone that has a smart phone to buy or sell anything that they desire within the law. All one has to do is snap a photo of an item and then up load it to the OfferUp app. It is as simple as three clicks and you have your item listed for sale.

The platform is very user friendly and easy on the eyes. There is a picture of every item up for sale. All the buyer has to do is click on the picture and it opens up details of the item along with some seller information. If the buyer likes the item, he or she can make an offer or ask questions about the item.

The logo that OfferUp uses is rather genius if you ask me. It is the name of the company (OfferUp) on a little sales tag with a string attached. It implies exactly what they are all about. The customer offering up something for sale!

MNGT 138 Week 5 Video or Podcasting

This week I was given the assignment of writing about how the company I have chosen this quarter uses video or podcasting to promote or sell its self. The company that I chose is not yet a real live company. I chose to make up a fictitious company with the hope of one day going live with it. As of this moment there is no podcast or video that is put out by my company.

If I were to create a podcast or video, I would shoot a video of my products being used in the environment that they were intended for. Lets say I was selling duck decoys as an example. I would definitely show a video of the decoys being used in the field via a live hunt. I would then give close ups of the decoys and describe them to a tee. I would show the advantages of using these decoys in the video. What better way for my customers to see them in action.

When it comes to podcast, I could discus a particular duck or goose call. After giving a detailed description of the product and how well is works and sounds out in the field, I would be able to blow the calls for the customer to hear on the podcast. I good hunting story/interview with a hunting partner to go along with the sales pitch of the calls would be great.

MNGT 136 week 4 ‘Usability Problems With Websites’

Cross Browser Compatibility

If you have every used different browsers and visited the same page with them, you will know that the some pages look totally different. I have done searches at work for items in the past with one browser and clicked on a page that was of interest from the search. When I returned home later that day, I went to the same website using my personal computer running on a different browser and the website looked nothing like it did with the work computer using its web browser.

It’s a sad fact that browsers interpret code differently, but that doesn’t change things. Just because you see your site one way doesn’t mean everyone does, and if your navigation is broken or your CSS has text all over the place in one browser or another, you’re limiting your audience drastically and creating a bad name for yourself. Take the time to test the look and functionality of your site across all browsers

Sense of “Place”

Many times, especially with large, multilayer, thousand page sites, the user looses track of where they are and how to get back to something else they were looking at. This problem is not limited to huge sites though, it occurs on the smallest of blogs as well. There are many ways to create a sense of “place” for your user. In my opinion, the most overlooked tool is breadcrumbs.

Breadcrumbs (horizontal navigation links) are a great, noninvasive way to give customers a sense of place when they’re 8 levels deep on a specific product page or feature list. Breadcrumbs don’t clutter a page up, they don’t eat up a lot of real estate and they provide the added bonus of more anchor text rich links to other pages on your site (if you use them the right way.

Cited: Christina Keffer

MNGT 138 week 4 Poster Creation

This week I had to make an event poster using my computer. I will first say that it was not as easy as I thought it might have been. I first tried to use only the word program on the computer to create the poster. After seeing that I did not posses the proper no how, I took to the internet and found an array of useful templets to make all kinds of posters. I found one that suited my needs and downloaded it. I then opened the downloaded file using MS word. I found this was to be very easy and amazingly quick. I was able to edit the templet to look exactly the way I wanted it to look. After creating the look I wanted with all of the information added, I saved the file and attempted to post it on canvas. This took me a while to figure out how to do. I was unable to just cut and paste  and insert it in the form that canvas provided. I found that I need to save it as a PDF file and then upload it to my profile. I was then able to access the file on canvas this way and post it. I did however run into another problem when I did this. I was unable to post the poster with the black background that I had. I ended up adding a link to my poster for others to see the full effect it was meant to been seen with. When it comes to digital media and design, I will leave it to the expert that truly enjoy creating such things. I do not find it enjoyable nor do I see myself creating posters that standout and draw attention like a true artist can. If you ever need to create a poster, remember you have access to a wide variety tools at your disposal if you just search for them on the internet.